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I had the privilege to get invited for a talk on the coming ASEAN 2015 at the Univerity of Santo Thomas. Thank you very much Atty. Kaw and Ma'am Rowena. Public speaking is also a great opportunity to learn from your audience and fellow speaker. The two vibrant speakers before me spoke about the K-12 and the Outcome based education. It is simply amazing and sad how much information we are not getting regarding such important topics. After their talk I had a much better grasp at the value of K-12. I never found out about the mind blowing changes happening to the Univerisities as well. In corporate life, management by objectives have been improving the way performance is managed. It's not about effort, it's about results. Now that the Univeristies will be adopting a similar tact, I am happy that our child will be exposed to outcome or results based learning. If you step back at the entire situation, it's sad that we Filipinos are not exposed to such important information that affects us, our children and our country. I look forward to a better and stronger communication from the relevant Goverment bodies so that we are not left in the dark. William Arruda Contributor
Forbes Magazine Corporations are finally waking up to the fact that they need to engage all their people in social media. The impact of social media on a company’s brand is monumental, and it affects everyone throughout your organization – from the entry-level millennials you just hired to your CEO. Senior management often balks at the need to be social savvy, but according to a study by BrandFog, “CEOs are better leaders who can strengthen brands, build trust in products and services, demonstrate brand values, and communicate accountability – all by simply being on a social network.” But where do you start? I say with LinkedIn. Why?
Corporate Branding 1. Make your business more human. When your leaders and people throughout the organization are on LinkedIn, they increase the authenticity, transparency and humanity of your organization. People want to work with and buy from other human beings. 2. Increase the visibility of your communications. A SlideShare from LinkedIn CEO Reid Hoffman shows that HubSpot employees have twice the average number of LinkedIn connections. And that translates into eight times the average numbers of shares, likes and comments of company content. 3. Grow sales and revenue. According to Weber Shandwick, employees with socially encouraging employers are significantly more likely to help boost sales than employees who don’t have that support – 72% vs. 48%. 4. Increase media mentions. When your people are using social media and are on LinkedIn, they become sources for journalists. ING’s Social Media Impact survey showed that dialogue on social media is gaining importance in the world of press coverage. In fact, 50% of the surveyed journalists say social media is their main source of information. 5. Express thought leadership. LinkedIn is one of the best places to share thought-leadership content. Why? Because there are 330+ million sets of eyes to potentially view and share the content. It’s the ideal place for sharing professional ideas and demonstrating your company’s expertise. 6. Turn employees into brand ambassadors. According to the Organization Communication Research Center, “Brand-centered human resources and corporate communications management positively affect brand psychological ownership of employees, which can ultimately lead to their constructive brand citizenship behavior.” Engaging your people in LinkedIn for their benefit and the benefit of the organization via talent development programs is a great way to demonstrate brand-centric HR. 7. Help your company stand out from the competition. A study conducted last year by CEO.com and DOMO revealed that 68% of Fortune 500 CEOs had no social presence whatsoever - not even on LinkedIn. Getting your CEO – in addition to all your people, whether they’re in leadership positions or not – on LinkedIn will help differentiate your company while making a statement about innovation. Employer Branding 8. Make your company a more attractive employer. Today’s employees prefer to work in a socially savvy organization, and they use the web to determine social-savvy levels. According to Spherion Staffing, 47 percent of Millennials now say a prospective employer’s online reputation matters as much as the job it offers. And a study from Altimeter showed that 76% of executives say they would rather work for a social CEO. 9. Make your people talent magnets. One of the first places professionals go when they are looking for a job is LinkedIn. When your people are using LinkedIn regularly, they become visible to those who are seeking employment, attracting talent to your company. 10. Source staff. You don’t need to wait for people to find you. By being active in LinkedIn groups, with your connections and those who follow your long-form posts, you can directly identify and source staff as needed – without the cost or delay involved in hiring a recruiter. You build your own relationships with the future employees of your company. 11. Become visible to their fellow alumni. One of the most popular and valuable features of LinkedIn is the Alumni search. Finding others who share your alma mater is a powerful tool for recruiting and being visible to ideal potential candidates. It’s like a college campus recruiting campaign without having to be on campus. Personal Branding 12. Open the door to clients and business partners. LinkedIn helps your people make special connections that are valuable to business development. Simply by having a stellar profile, they are more likely to get in to see a potential partner or client. Why? Because people are using LinkedIn as a filter to determine who’s worth their time – and who’s not. 13. Enable them to benchmark. LinkedIn is the best place to benchmark your organization against competitors inside and outside your industry. Through groups, your people can connect with others who can help you identify best practices, evaluate your systems and processes, and spur innovation. 14. Improve performance and productivity. Your people are looking for ways to streamline. According to a Microsoft survey of 9,000 workers across 32 countries, 31 percent would be willing to spend their own money on a new social tool if it made them more efficient at work. LinkedIn helps them compare systems and processes to enhance efficiency. 15. Learn and grow. According to PwC’s Global CEO Study, 66 percent of CEOs say that the absence of necessary skills is their biggest talent challenge. LinkedIn is on-the-job training. When your people engage in it fully, they stay on top of thought leadership and develop skills that are essential to remaining relevant. 16. Solve problems. Often the challenges your people are experiencing aren’t easily solved by their colleagues inside your organization. By building a solid network via LinkedIn, they’re able to reach out to experts who can help them push through challenges faster and more effectively. 17. Introduce them to social media. I consider LinkedIn to be the gateway drug when it comes to social media. It is the most straightforward social tool and comes with less resistance than, say, Twitter or Google+. But once in LinkedIn, people are hooked, and they’re open to trying other social media. It’s the foundation to building a truly socially savvy organization. 18. Expand their network. According to a study featured in this post by Michael Simmons, the number one predictor of success is simply being in an open network instead of a closed one. LinkedIn is vast and provides the opportunity to connect with people in different functions, industries and geographies. What does this add up to? The organizations that build comprehensive LinkedIn programs, engaging all their people in the platform, will have a tremendous competitive advantage. Are you ready to make this happen for your company? Join me for a complimentary live webinar on May 5th, 2015 to learn how to engage your team or entire organization with LinkedIn. Register here. I have nothing against news but you have to admit that watching or reading the news takes up a lot of our time. Some estimate that it eats up close to an hour in the morning, and another hour in the evening. It is good to re-use this lost time to accomplish more important task. At the very least get you started on your work for the day.
The problem with reading the newspaper or watching news is that it becomes an unbreakable habit for some of us. This creeps and creeps into time originally allotted for work. Instead of starting work at exactly 8 a.m., it has become routine for some of us to read or watch the news for the first few minutes at work. We also have the tendency to dip In some news throughout the day. By 5 p.m. we panic and rush to finish our deadlines. Then comes the overtime, which could have been avoided if we started our work on time instead of giving into our habit. My personal take on this? If an event is important enough to make the news, you will hear about it even if you do not follow the news. Equally important, I try to avoid things that raise negativity (another hack which we will tackle more later in the book). Sadly, the news is full of negative stories that can bring your spirits down and affect your motivation. I have actually gone 10 years without intentionally flipping open a newspaper or watching a newscast on TV. Despite this, I would say that I am still abreast with important current events. My point is this: If you must read or watch the news, make sure there is a purpose. Do not read or watch just because it is part of your routine. It can really be a time waster. When you open the newspaper, make sure it is because you consciously want to be informed about something specific with a current event. Allocate a specific time for it. Do not spend over an hour just browsing through the paper or mindlessly watching TV or surfing the net for news. Aimlessly jumping from one news site to another is not very productive. Before you know it, the day has passed. Put that newspaper down, close that TV or news web site. You have more important and pressing things to do. I mentioned in a previous hack that we only have a finite amount of time to do what we need to do. Whether you are the Chief Executive Officer of a huge multinational company or a fresh graduate, you only get to have 24 hours in a day to accomplish your tasks.
The difference between successful and less successful people is that the successful people do not find time; they make time. It boils down to your two-level priority list: if a task is important and you plan to finish it on a particular day, block off an ample number of minutes or hours to get it done. What I do to make sure I accomplish important tasks? I book a "meeting" with myself. We all have meetings with important people. We all have dreams of meeting and spending time with people we admire. We are just equally important. It only makes sense to book meetings with ourselves. In the corporate world, this is important for another reason. When you block off your calendar, nobody else can get that slot. They will see you ‘busy’ at that particular day and time. This affords you a quiet time to get an important task completed. I book meetings with myself to do even "normal" tasks or chores like doing the grocery, or attending a parent-teacher conference. I apply the same principle when it comes to work. I budget my time to finish an important report or presentation. This gets reflected in my Google calendar. Another rule I follow, if you can finish a minor task with-in 10 minutes, finish and get it out of the way! Complete that 10 minute task so you can move on to a more important tasks. Others will dilly-dally, park the task for a while and complete the 10-minute task after two hours. Similar to a number of other hacks, the idea of making time instead of finding time came with age. Years ago when I was younger, I felt like I had all the time in the world. I felt that I can find time to do everything I wanted to do. Time really does fly. It flies swiftly. What you think you can accomplish in your 20’s zooms past if you do not make time for it. What’s the most important task on you plate right now? Yes, right now? What is it? You say it is important? Do it right now. |
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ChristianFather of two wonderful kids. Archives
February 2017
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